Where's Waldo (Web 2.0 Edition)

Here is an interesting way to display data and information. It's a map that showcases the incumbents and upstarts in the network economy, gathered around various territories that represent the Web 2.0's Points of Control. According to the web2.0 summit blog it was designed to create at least an approximation of the web2.0 industry’s vibrant economy. The map was produced in conjunction with the Web 2.0 Summit, produced by Federated Media, O'Reilly Media and UBM TechWeb. The Web 2.0 Summit is moderated by Federated Media CEO John Battelle and O'Reilly CEO and founder Tim O'Reilly.