Wednesday, October 27, 2010

Sports Fun

Had enough culture for the day? Good, let's have some fun. Here are 32 Great Calls. No, not blown calls by the referee. Great calls by announcers covering some of the most memorable sporting events of the last 60 years. Some of the clips I've seen many times before, but check out number 6 Secretariat at the Belmont Stakes in 1973. I don't even care about horses, but I know greatness when I see it. The other clip not to be missed is number  7, Victor Hugo Morales on the greatest goal of all time, Diego Maradona’s second goal against England in the 1986 World Cup. You don't have to love soccer to enjoy this one, trust me. What's your favorite clip?

More Film Fun

Think you know your movies? Think again …  This one is from The Guardian UK. Name all 26 films referenced in this short video.
http://www.guardian.co.uk/film/filmblog/2010/sep/23/film-season-video-challenge


The next link is a more artistic endeavor by Philip Scott Johnson.
 A short history of Women in Film. http://vimeo.com/1455935 If you like it, don't miss Men in Film. http://vimeo.com/1456206

Friday, October 15, 2010

The New Face of Marketing

Here is an article published in "Marketing Daily" discussing new trends in marketing. If you can wade through the buzz words here is what you should learn.

There will be a shift from buying impressions to acquiring user data.


This translates into marketers mining your data acquired from
registration forms, Facebook/Open ID plug-ins, web searches etc. and delivering that information to marketers and producers.
•Seamless experience across multiple media.

According to a recent Nielsen study 32% of all mobile activity is related to social media. Marketers will design advertising campaigns to find you no matter where you are and what media device you are using.
•Growth of Apps

The article talks about the change from a wide open web to semi closed platforms. Marketers will try to get you to use the web in the manner that benefits them, not you.

Browser beware!

The Great Depression Ends (75 years too late)

In class we looked at Depression era photographs by Dorthea Lange and Walker Evans. These photographs helped document the migration of farmers from Oklahoma to California in search of a better life. Now the trend is reversing on a somewhat smaller scale, as California migrants to Oklahoma increase. http://www.usatoday.com/money/economy/2010-10-12-oklahoma12_CV_N.htm Happy days are here again!