There certainly seemed to be a great divide between the
political landscape in Washington D.C. and that of Corporate America last night
at the Super Bowl. Both major US political parties have spent the last couple of
weeks pointing out what divides us, both in this country and around the world.
Last night corporate America fought back with a number of commercials.
The first that comes to mind was the Coke commercial that
showed people from various cultures singing “America the Beautiful” in a number
of languages.
Airbnb is being sued for discriminating against African-Americans
and violating the Fair Housing Act. They countered with their “We Accept” ad.
Earlier this year Anheuser Busch started to print “America”
on its labels instead of Budweiser. They also included phrases such as "E
Pluribus Unum" and "indivisible since 1776." The only problem
with that is due to the incompetence of Bud’s management team they sold out to,
a Belgium company InBev years ago. Here is their take on immigration.
If that was too subtle for you 84 Lumber of all companies
made an advertisement that even in this atmosphere was deemed too controversial
by the Fox network. Fox rejected the original cut of the ad that featured a
wall that blocked people seeking work in the United States. The 90 second advertisement
that did air pointed people to 84 Lumber’s website. Of course the website immediately
crashed. I went to YouTube and saw the full version. When I woke up the next
morning it had over 2 million views. This ad was not something casually dreamed
up by the ad agency of 84. It was a specific decision made by the owner of the
company who is a Trump supporter.
In a statement, 84 Lumber’s president and owner, Maggie
Hardy Magerko, said: “Even President Trump has said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’
It’s not about the wall. It’s about the door in the wall. If people are willing
to work hard and make this country better, that door should be open to them."
You can read more about the controversial ad here.
What was your favorite Super Bowl Ad? Post a link in the comments section below.
What was your favorite Super Bowl Ad? Post a link in the comments section below.
