Santa Claus knows who has been naughty or nice. I have it on good authority that he keeps a detailed list of all your activities both online and in real life. We have grown to expect that, but did you know that Companies like Target also have a list of your activities, purchasing history, along with likes and dislikes that is so detailed they can tell if you’re pregnant by the second trimester. Yikes!
According to Charles Duhigg of the New York Times –
For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”
