The New Face of Marketing

Here is an article published in "Marketing Daily" discussing new trends in marketing. If you can wade through the buzz words here is what you should learn.

•There will be a shift from buying impressions to acquiring user data.


This translates into marketers mining your data acquired from
registration forms, Facebook/Open ID plug-ins, web searches etc. and delivering that information to marketers and producers.
•Seamless experience across multiple media.
According to a recent Nielsen study 32% of all mobile activity is related to social media. Marketers will design advertising campaigns to find you no matter where you are and what media device you are using.
•Growth of Apps
The article talks about the change from a wide open web to semi closed platforms. Marketers will try to get you to use the web in the manner that benefits them, not you.

Browser beware!