Chieko Matsukawa shows her daughter's graduation certificate |
The contest creates a connection between the photographic professionals and the general public. Through the publicity the contest generates the inspirational role of photojournalism brought to an audience of hundreds of millions.
All the prize-winning photographs are assembled into an exhibition that travels to 45 countries over the course of a year, and published in a yearbook. Over two million people go to a hundred different venues to see the images, and the yearbook is published in seven languages and distributed worldwide.
The great thing about this type of photography is it can give us a window on the world we might not see otherwise.